Biomineral technology uses natural minerals and botanical proteins to deliver hair that is soft, strong, resilient and full of shine. Within each of our products is a unique selection of minerals and proteins designed to deliver all the nutritional benefits healthy hair needs. When minerals like quartz, bismuth, and rhodochrosite are paired with proteins such as pumpkin seed, quinoa, and silk protein, the building blocks for healthy hair are repaired deep within the hair for lasting results.
Professional, prescriptive haircare, custom blended with effective sea botanicals to deliver ultimate results. Gently harvested from coastal waters around the globe, Algaeplex combines the healing, nutritive powers of eight different, organic seaweeds and algae, each carefully selected for their curative properties. Aquage's fresh, clean, sea-inspired fragrance invigorates the senses and calms the spirit.
We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it. Our products are all inspired by conversations with real people. We help women believe in the very simple idea of loving their curls in their own way. Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls. It drives everything we do.
At Schwarzkopf Professional, color has been at the heart of what we do for over a century. Developed with colorists for colorists, our extensive range of professional brands provide an inspirational selection of colors, services, marketing and promotional support to help our salon partners grow their color business. Extensive educational support from practical workshops to digital solutions and reference tools give our hairdressers the knowledge and skills they need to stand out from the crowd. Committed to staying at the cutting edge of fashion, our colors feature strongly in the Essential Looks Collection - ensuring our salons keep their finger firmly on the pulse.
Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair. With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. A full spectrum of perfectly balanced, intermixable pre-blended shades allows us to deliver color perfection—every single time. LumiShine is formulated to neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood.
Sormé is the Egyptian name for the natural black ‘Kohl’ used by queens to enhance their eyes. Superb makeup must be glamorous and beneficial to your skin- the living canvas for every color. For over 20 years, Sorme has teamed with professional makeup artists and the finest formulators around the world to bring you an exceptional blend of traditional beauty wisdom and advanced antiaging technology. Active plant botanicals, natural minerals, healing vitamins and age-reversing peptides help protect and improve your skin as rich color pigments enhance your natural beauty.